Marketing Campaign Manager
Full time, Norwich
Aquaterra Energy is a leader in delivering intelligently engineered products and services for well access and offshore developments, supporting efficient operations across the full life of oil, gas, and energy transition projects
We’re seeking an experienced Marketing Campaign Manager to drive our demand generation efforts and deliver high-impact, multi-channel marketing activity. In this pivotal role, you’ll plan, implement, and optimise integrated marketing campaigns across digital channels - creating compelling content that generate and nurture high-quality opportunities for our sales and technical teams.
You’ll lead the development and execution of data-driven initiatives designed to attract and engage target audiences. Managing digital platforms, CRM systems, and performance analytics, you’ll ensure marketing activity delivers measurable commercial impact and directly supports Aquaterra’s growth objectives.
Alongside this, you’ll contribute to wider marketing projects, helping to strengthen our overall brand presence and market reach.
Join us to shape strategy, create impactful content, and see the direct results of your work in our sales pipeline. This is an exciting opportunity to combine digital marketing expertise, creativity, and data-driven insight to drive growth and support our global business ambitions.
Key responsibilities:
Campaign Strategy & Execution: Develop, launch, and manage integrated demand generation campaigns across digital channels (LinkedIn, email, website, paid media, webinars, etc.) to attract and convert target audiences.
Content Creation: Produce compelling lead generation assets, including lead magnets, landing pages, emails, social assets and other content as needed to support campaign objectives.
Lead Nurturing: Design and implement nurture workflows to move prospects through the funnel, using marketing automation and CRM tools.
Analytics & Optimisation: Track, analyse, and report on campaign performance (conversion rates, pipeline impact, ROI). Use insights to continually optimise tactics and messaging.
Collaboration: Work closely with sales and technical teams to align messaging and maximise campaign effectiveness.
Market Research: Identify and segment target audiences, develop buyer personas, and stay up to date with industry trends and competitor activity.
Skills & Qualifications:
Degree (or equivalent) in Marketing, Business, Communications, or related field.
5+ years’ experience in B2B demand generation, digital marketing, or lead generation roles.
Proficiency with marketing automation and CRM platforms.
Strong content creation skills, including copywriting and visual design, with experience using Canva and Adobe Creative Suite.is desirable.
Analytical mindset with experience using digital analytics tools (Google Analytics, Search Console, Power BI, and other relevant analytics tools).
Excellent communication, project management and organisational skills.
Experience with A/B testing, campaign optimisation and reporting.
At Aquaterra Energy we believe that all employees have the opportunity to contribute positively to our sales targets be it through direct client interactions or the provision of their work internally. An understanding of the sales process and customer focus is an expectation for every employee and therefore appropriate training will be provided and must be attended by all.
BENEFITS:
Private Health Insurance
Matching pension contribution
Life cover x 4 basic salary
25 days paid annual leave plus bank holidays
Option to purchase additional holidays
Training & Development and commitment to CPD
Reduced gym membership
Employee assistance scheme
Funded sports, social and charity events
Cycle to work scheme
Electric car scheme
Retail benefit scheme